Current Research Projects

Publications

1. Jeong, Haeyoung, Hongjun, Ye, Siddharth, Bhatt, Jintao, Zhang, and Rajneesh, Suri, “When and Whom Should Retailers Offer Price Reductions in Times of Crisis?” International Journal of Retail & Distribution Management, 50(6), 744-759.

2. Jeong, Haeyoung, Hongjun, Ye, Siddharth, Bhatt, Jintao, Zhang, and Rajneesh, Suri, “When Should Retailers Increase Prices during a Crisis? A Longitudinal Inquiry during the COVID-19 Pandemic,” Journal of Consumer Behaviour, 20(5), 1269-1276. 

   •  Recognized as a top-downloaded journal paper in 2021

3. Bhat, Siddharth, Hongjun, Ye, Jonathan, Deutsch, Haeyoung, Jeong, Jintao Zhang, Rajneesh, Suri, and Hasan, Ayaz, “Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods?” Journal of Food Products Marketing, 27(4), 188-203.

4. Zhang, Jintao, Hongjun, Ye, Siddharth, Bhatt, Haeyoung, Jeong, Jonathan, Deutsch, Hasan, Ayaz, and Rajneesh, Suri, “Addressing Food Waste: How to Position Upcycled Foods to Different Generations,” Journal of Consumer Behaviour, 20(2), 242-250.

   •  Recognized as a top-cited journal paper in the year 2019-2020, 2020-2021, and 2021-2022

5. Ye, Hongjun, Siddharth, Bhatt, Haeyoung, Jeong, Jintao, Zhang, and Rajneesh, Suri, “Red Price? Red Flag! Eye-tracking Reveals How One Red Price Can Hurt a Retailer,” Psychology & Marketing, 37(7), 928-941.

Research In Progress

1. Zhang, Jintao, Siddharth, Bhatt, Chen, Wang, and Rajneesh, Suri, “Repeating Digits in Bundling”, reject & resubmit to Journal of Marketing Research.

2. Zhang, Jintao, Yuna, Choe, and Haipeng (Allan), Chen, “Strikethrough Pricing,” under review at Journal of Consumer Psychology.

3. Zhang, Jintao, Haipeng (Allan), Chen, and Rajesh, Bagchi, “Pricing Recommendation”, working in progress.

4. Zhang, Jintao, Dian, Wang, and Haipeng (Allan) Chen, "BOGO and Free" working in progress.

5. Zhang, Jintao, and Haipeng (Allan), Chen, "Discount Framing", working in progress.

6. Li, Xinge, Jintao, Zhang, Yanliu, Huang, "Price-Quality and New Technology", working in progress.

7. Zhang, Jintao, and Umair, Usman, “Robot Tipping”, working in progress.

8. Faisal, Nur, Xiaoxu, Wu, and Jintao, Zhang "Alliance and Innovation", working in progress.

9. Zhang, Jintao, and Rajneesh, Suri, “Digital Repetition in Price Information,” working in progress.

10. Zhang, Jintao, Carissa, Colligan, and Jillian Hmurovic, "Carbon Fees", working in progress.

11. Zhang, Jintao, Siddharth Bhatt, and Rajneesh, Suri, “Upcycled Foods and Price-Quality Relationship”, working in progress.