Welcome to my personal webpage!

My name is Jintao Zhang and I am an Assistant Professor of Marketing at Texas A&M International University!

My research is primarily concentrated on consumer behavior in understanding consumers' responses to numerical information, sustainability, and digital marketing.

My research has been published in marketing journals such as Psychology & Marketing, Journal of Consumer Behaviour, Journal of Food Products Marketing, and International Journal of Retail & Distribution Management, and multiple major marketing conferences such as ACR, SCP, AMA, and AMS.